Semantics in Practice By Nancy Davis Kho
From the Article:
The definition of the word “semantics” sounds straightforward enough: According to Merriam-Webster, it is the study of meanings. However, if you ask a technologist, an editor, or an advertising rep, you may come up with widely differing interpretations. They might say it’s a practical application of artificial intelligence; a way to streamline back-office operations and make websites stickier; or a means of contextualizing advertisements for higher efficacy.
Source: Econtent Magazine