Mark Thompson, Director general of BBC, has revealed the company plans to share distribution of its content through audio archive, Audiopedia.
This move will enable commercial stations to broadcast musical content from the BBC archive. Thompson said: ““It would be our duty to get a fair commercial price, but I agree it would be better to take content off the shelf and for it to be used by commercial partners.”
The company is also currently developing a database of radio and audio content that will be linked to third-party websites with individual, embeddable features. The searchable content will contain ‘thousands of hours of information’.
Source: Broadcast via Music Week