What About Late Adopters?: Reaching Bargain-Oriented Audiences

What About Late Adopters?: Reaching Bargain-Oriented Audiences by

Richard Hull

Whereas my personal Los Angeles community of technological early adopters tends to be driven to buy the coolest, most cutting-edge gadgets, we often forget (and I’m the most guilty here) that a huge chunk of the population is driven more by a good value. It could be a function of generation, socioeconomic status, the overall economy, or simply priorities, but while I expected to immediately put digital deals in place with my new film library, I’ve been forced to recognize that I must first focus on selling this audience entertainment in the way that it wants it right now. That just happens to be on the uber-traditional DVD.

Source: Econtent

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