UK rules platform operators not responsible for content

UK rules platform operators not responsible for content

The position of pay TV operators over liability for content they distribute has been clarified in the UK at least by a ruling that legal responsibility lies with the broadcasters or rights holders. ATVOD (Authority for Television On Demand), the UK regulating body for on demand services, had ruled that three companies belonging to the Viacom group — Nickelodeon UK, Paramount Partnership, and MTV Networks Europe — are responsible for VOD content distributed by their respective brands Nickelodeon, Comedy Central, and MTV, on the Virgin Media cable TV platform. This specific ruling has been upheld by the overall regulator for communications and broadcasting, Ofcom, with the implication that it will apply across all platforms including the UK’s largest pay TV operator BSkyB, as well as for other content sources such as the national broadcaster BBC.

Source: Braodcasting Engineering

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