The Race to Monetize Online Video by Danielle Monroe
From the article:
The current problem is twofold: One, due to the saturation of online video, consumers are looking for high-quality content that is free or near-free. Two, the amount of time consumers spend on video is unlikely to shift dramatically as technology evolves, thus limiting the potential for volume-driven profits. “There is a strong interest,” says Colombani. “However, there is a limit to how much time [consumers] can dedicate to search for new content.” These factors have put traditional content providers in a state of flux.