Where is DAM in Your Organization? by Seth Earley
As the cost of creating and managing digital assets drops, organizations are finding that many different business processes are seeking to improve the way in which digital assets and text content are integrated. Below, I list ten that we have recently discussed with clients or prospects.
My key take-away: there is across-the-board demand for improved content handling in large enterprises; and companies that build an enterprise competency using shared technologies will minimize their overall cost as compared to companies where each business process seeks its own solution
Source: Earley & Associates