Hi, I’m Jem Rayfield, and I work as Lead Technical Architect for the News and Knowledge Core Engineering department.
This blog post describes the technology strategy the BBC Future Media department is using to evolve from a relational content model and static publishing framework towards a fully dynamic semantic publishing (DSP) architecture. The DSP architectural approach underpins the recently re-launched and refreshed BBC Sports site and indeed the BBC’s Olympics 2012 online content.
DSP uses linked data technology to automate the aggregation, publishing and re-purposing of interrelated content objects according to an ontological domain-modelled information architecture, providing a greatly improved user experience and high levels of user engagement.
Source: BBC Internet Blog