Digital Asset Management: Who is Preserving Our Digital Legacy?

Digital Asset Management: Who is Preserving Our Digital Legacy? by Cheryl McKinnon

Do DAM Better: Join us in London for the DAM Conference on June 25th (register here)

is arguing that we aren’t an increasingly digital culture, both at work and at home. The digital assets that we create for business, personal and educational purposes are quickly replacing the books, tapes, CDs, newspapers and magazines that most of us grew up with.

This month we’ve learned about the importance of DAM for publishers, for customer engagement, and how the management of digital assets is morphing into a profession, and learned about common use cases for any business.

But where will it all go when we’re done with it? There’s a disturbing lack of serious discussion among content producers and consumers about any of the long-term preservation challenges we face as “born digital” content overtakes treeware content.

Source: CMS Wire

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