How ITV is hoping to profit from the jewels in its archive crown

How ITV is hoping to profit from the jewels in its archive crown 

ITV has unveiled plans to release a string of popular dramas online, as the broadcaster looks to profit from its rich heritage.

More than 1,000 hours of archive content will be made available for viewers to rent on the ITV Player site.

It is estimated pricing will start at around 50p an episode, rising to as much as £4 a series.

Source: Daily Mail

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