Online channel will allow loyalty card holders to watch TV and films online for free, while brands use customers’ buying patterns to target ads
Retail giant Tesco has launched a free, ad-supported online TV channel for members of its Clubcard loyalty scheme.
Clubcard TV is powered by Blinkbox, a video on-demand service in which Tesco owns an 80% stake. It will allow all 16 million Clubcard holders to watch TV and films online for free, and has a particular focus on family and child-friendly content.
Source: Information Age