Digital Asset Management has a particular meaning with regard to classes of technology. The term usually refers to the management of rich media – images, audio and video as opposed to text assets. However, who deals with text only assets? If we did, perhaps Notepad would be enough. More often than not we are dealing with assets in a much larger context as opposed to simply locating an image.
When getting ready for a project in Digital Asset Management extra considerations need to be given to purpose and capabilities since Digital Assets live in an ecosystem of information, systems, tools and processes and the meaning of “management” can vary significantly from context to context. Projects need to be considered from both a program level, in terms of strategic and enterprise capability, as well as at a project level by focusing on specific business drivers and outcomes.
In my next Henry Stewart conference on Digital Asset Management coming up on May 2nd and 3rd, we’re going to be discussing the need to plan, fund and mobilize around Digital Asset Management from the perspective of metadata.
Source: Ealey & Associates