The future’s smart but it’s also scary

The future’s smart but it’s also scary  By Kieran Clifton (Controller, FM&T Strategy)

There’s one aspect of regulating public service content in a connected world that is of critical importance to audiences – and yet strangely still seems up for debate.

It’s the issue of regulated prominence in a connected world and the fact that there is no prominence protection away from the linear channel list.

Content can be as high quality as you like, but if audiences can’t find it then it is value-less.

We launched iPlayer on Christmas Day 2007 – at that time, 100% of its use was direct to audiences, over the open web.

Here, in 2013, only 41% still is, and it’s only going in one direction. We’re now on 650 different devices.

Source: Ariel

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