Broadcasters warm to cloud-based video processing

Broadcasters warm to cloud-based video processing, says Jeff Malkin

Last week, Encoding.com, a San Francisco-based video processing service, announced Scripps Network Interactive had selected its cloud video processing service to make possible distribution of television shows and other video content from HGTV, Food Network and other channels via the Amazon Instant Video on-demand video platform.

In the cloud video services space, the deal is another sign that broadcasters are overcoming their initial concerns about the safety of cloud-based solutions — specifically that their valuable video programming content is secure and not prone to theft.

In this podcast interview, Encoding.com president Jeff Malkin discusses broadcasters’ growing acceptance of the cloud, the challenge of encoding content for multiple, changing playback platforms, the prospects for MPEG-DASH to make things easier and dealing with new FCC rules mandating closed captions for broadcast content streamed via the Internet.

Source: Broadcast Engineering

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