DPP places distribution and delivery at heart of strategy

DPP places distribution and delivery at heart of strategy 

The Digital Production Partnership (DPP) is preparing to refocus its efforts on delivery, distribution and storage in response to changing viewing habits.

The cross-broadcaster initiative, which is led by the BBC, ITV, and Channel 4, started out life concentrating on best practices for production, as well as drawing up common standards for the delivery of programmes.

But with an increasing amount of content modifi ed for the web and accessed via a range of platforms, focusing on archiving, storage and the cloud is now crucial, the DPP said.

As part of its new approach, BBC North controller of production Mark Harrison (pictured, left), who was the broadcaster’s lead at the DPP, becomes chairman.

Source: Broadcast

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