|How Future is bringing TV values to online video|
Experimenting with scheduling on YouTube has played a major part in boosting views for the publisher
Scheduled programming, standardised show lengths and ad breaks to set your watch by – the rigid structures of traditional broadcasting may not seem like a suitable place to take inspiration from in the free and flexible world of online video.
But magazine publisher Future Publishing has found that important lessons from TV can be applied to their YouTube channels.
When David Boddington, Future’s head of video for games and film, started at the publisher five years ago one of the first projects he worked on was a weekly, 45 minute show on the Playstation network.