BBC Brit, which will launch later this year, will be aimed at male viewers and feature “the best of British content from motoring, business, documentaries and adventure to food, music and sport”.
BBC2’s Top Gear, already one of the biggest moneyspinners for the corporation’s commercial arm, BBC Worldwide, will feature heavily in its lineup of shows.
Other shows expected on its schedule include BBC2’s Dragons’ Den and documentaries by Louis Theroux, as well as shows such as BBC1’s Frank Skinner panel show Room 101.
The plans were announced by the BBC Worldwide chief executive, Tim Davie, at a Broadcasting Press Guild lunch on Monday.
Separately, Davie said the BBC Trust was currently considering BBC Worldwide’s proposal to run and operate the BBC Store, the online service allowing UK viewers to buy and download the corporation’s programmes, first unveiled by director general Tony Hall last autumn.
“The current proposal is for us to be the operating partner, the operator of the store in the UK,” said Davie.
Users will be able to click through from bbc.co.uk to the BBC Store, he said. “The idea of a commercialised bbc.co.uk does not appeal at all. You need to link out of that to the store,” he said.
Davie said the advent of the BBC Store would not preclude other BBC archive material remaining free to download.
“There will still be a lot of archive up there forever which no one is proposing to remove – Desert Island Discs, In Our Time,” he said.
Having ditched plans for a global iPlayer Davie said bbc.com would be the global front door to the BBC, with 60 million users at present.
BBC Earth, one of its three new brands, will sit alongside BBC News on bbc.com.
Davie said the functionality of a UK-facing BBC Store could then be rolled out worldwide on bbc.com. “That will take quite a long time to achieve, that is a multi-year project,” he added.