How the BBC and Guardian are innovating on Instagram

How the BBC and Guardian are innovating on Instagram 

A look at two Instagram-focused projects launched in January, including Instafax at the BBC and GuardianCam, the Guardian’s ‘first truly global-from-the-start social account’

The BBC: Instafax

Last month, a new ‘experimental’ project called Instafax was launched by BBC News which aims to “compress the news item down to 15 seconds of video”, Chris Hamilton, social media editor for BBC News, told Journalism.co.uk at the time.

Up to a few videos are published each day, making use of the short-video feature launched by the platform last year. The Instafax videos range from ‘headline packages’ – sharing a few clips of video for the big news stories that day, with text detailing the stories featured – to the entire 15-seconds being dedicated to a particular news story or more light-hearted feature.

Source: Journalism.co.uk

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