DAM Guru Program In Depth — Part 2

DAM Guru Program In Depth — Part 2  by Mary Yurkovic

DAM Guru Program recently passed its one-year milestone. In this three-part series, we’re taking a look into the operations of the Picturepark-managed program, and we’re hearing from program managers about what’s gone right and wrong during the program’s first year.

Part 1 of this series was an overview of the program that included a status update. In this article, we’ll explore some of the ways in which DAM Guru Program leverages the expertise of its members to help educate the DAM community. In the final article of this series, we’ll tackle some of the controversy surrounding a program of this type being managed by a DAM vendor.

Making DAM Stars

In addition to its member-match services, DAM Guru Program program offers services that put its more experienced members front and center.

First was the “DAM Pro Job Mashup,” which was a digital asset management job fair held in October, 2013. The idea was to make it easy for prospective employers to see experience profiles for DAM Guru Program members and, if interested, connect with the member.

Source: DAM Coalition

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