British Pathé is to release its entire archive of videos – totaling 3,500 hours of content – on YouTube.
The archive, which comprises 85,000 videos, contains footage of historic content from both World Wars, interviews with survivors of the Titanic, boxing legend Muhammed Ali, alongside other filmed newsreels and documentaries that the company produced between 1910 and 1976.
British Pathé is working with Mediakraft Networks to manage the content distribution and packaging on YouTube, and will aim to attract a “global audience” to the content.
The two companies will also work together to create new, original programming which gives a contemporary take on historical events.
Source: The Drum