The next big thing in home entertainment, they called it. After going colour, then high-definition, it seemed inevitable that television would move into the third dimension.
And so, since around 2010, set manufacturers such as Sony, Samsung and LG have been insisting that we should all be watching programmes in 3D.
Broadcasters, including the BBC, Sky and sports network ESPN, were in on the act as well. To much fanfare, they created whole new departments at the cost of millions to take advantage of this supposedly must-have technology.
For a while, people seemed convinced. Some 1.5 million 3D TV sets — costing roughly 25 per cent more than a traditional TV — have been sold in the UK over the past four years. It was estimated that around half of those households donned their 3D glasses to watch the opening ceremony of the 2012 London Olympics.
And then, without warning, 3D TV fell very flat indeed.
Source: Daily Mail.