From the Post:
The story starts with a small team of researchers (Tom Coates and Matt Webb) and developers (Matt Biddulph and Paul Hammond) in what was BBC Radio and Music Interactive. Other people from across the BBC were involved; both Kim Plowright and Gavin Bell spring to mind. But if your name’s not here and you think it should be, please blame my ignorance and not any intentional slight.
Sometime around 2006 the team began to look at how programme pages should work in a world of blogs and social software. Up until that point online programme support had been sporadic with big budget programmes getting dedicated “websites” and low profile programmes often getting nothing. The PIPs (Programme Information Pages) project aimed to solve this problem by providing a baseline web page for all programmes which could be enhanced where time, budget and user demand dictated.