Metadata. It’s a small word that can have enormous impact on managing digital assets, files and media, saving you time, money and, potentially, even legal woes. Too bad many marketing departments don’t even know it exists, let alone use it.
But they should. They really, really should.
The most widely used definition of metadata is that it’s data about data, a description that provides little guidance as to what it actually is, why anybody needs it or how it can help take your digital asset management (DAM) to the next level.