T’is the end of the year and all across YouTube, videos – primarily music- are being scrubbed clean of fraudulent views. Except one set of channels. VEVO, the one with a special partnership with YouTube, has remained untouched. Obvious VEVO power-play much, YouTube?
YouTube has long had issues with botting – the practice of paying for fake views, much in the same way people buy fake Facebook likes or fake Twitter followers. In a bold move before the Christmas holiday, the Google-owned site stripped billions of views from the channels belonging to Universal Music Group, Sony BMG and RCA Records. Hundreds of examples of music-related content were removed as well.
Tallying Up The Fake Views
The music channel with the most fraudulent views removed was Universal Music Group, with the tally coming out to just over 1 billion (1,015,813,000), according to third-party analytics site SocialBlade. Sony BMG lost a little over 850 million views, while the RCA channel dropped 159 million.
Source: Read Write Web